Meet Mimi | The Story Behind Mimi Creative
The day I said STOP.
The day I realised that mental load doesn’t disappear on its own... that everyday life can be designed differently.
When everything looks fine...
There are moments in life when, from the outside, everything seems to be working.
Your life stands upright. You manage your responsibilities. You keep moving forward.
And yet, something inside has started to tighten.
The days move quickly. The mental lists never stop. Evening arrives with that strange feeling of having been busy all day… without really moving forward.
You go to bed tired. Sometimes even after a full night's sleep.
It's not that your life is bad. It's simply that everyday life is asking for more energy than it should.
Every small decision. Every detail to keep track of. Every meeting where you're not quite sure if you said the right thing.
Little by little, the structure of daily life starts consuming your energy instead of supporting it.
And when the structure itself becomes heavy, even the good parts of life begin to feel harder.
An invisible weight...
If you recognise yourself in these words, you are not alone.
Many women reach a moment where life technically works… but no longer truly supports them.
Everything seems to function on the surface, while energy slowly erodes in the background.
At home, everything depends on you: the remembering, the organising, the holding it all together.
At work, you're good at what you do but you're constantly on your toes. Worried about saying the wrong thing. Feeling judged. Exhausted by the performance of fitting in.
And somewhere in the middle of all that doing, you lost yourself. Your confidence. Your spark. The dreams you used to have.
We are taught how to cope.
How to manage.
How to keep going.
But we are rarely taught how to create simple systems that actually support everyday life. Or how to reconnect with who we are. Or how to make our ideas real.
So everything rests on you.
Your memory.
Your organisation.
Your energy.
And this is how mental load becomes permanent.
The good news is that another way exists.
HELLO!
Hi, I'm Mimi.
I'm Belgian. Spanish and Portuguese roots. Living in England, far from family, far from the sun that's part of who I am.
I'm the mother of a young daughter. My partner's job often takes him away from home. I manage largely alone.
I work full-time. A corporate job that looked good on paper but started draining everything I had.
We have two dogs.
A house to run.
A life that technically worked.
But at some point the weight became heavier than I wanted to admit.
It wasn't just home.
It was everything.
The days started repeating themselves. Nursery. Work. Dinner. Bath. Bedtime. A few minutes for myself… often too tired to do anything with them.
At work, I was good at my job. Really good. But I was constantly stressed. Worried I'd make a mistake. On edge about how people perceived me. Judged for my accent, my directness, the way I handled things.
I used to be confident and bubbly. Somewhere along the way, I started shading myself down to fit in. Hiding parts of my personality to be acceptable.
I hated it.
At home, the mental load was relentless. I was becoming more tense, more impatient, more irritable than I had ever been.
Not because I didn't love my life. But because I was saturated.
And in the background, I had dreams. Ideas. Things I wanted to build. But no space to think about them. No energy left at the end of the day.
The moment that changed everything
One evening something small happened.
My daughter was barely two and a half. I got angry and asked her to go to her room. She walked away, closed the door and I heard her crying.
Standing alone in the kitchen, I realised something that shook me.
I had just asked a two-year-old to regulate her emotions because I no longer had the energy to regulate my own.
The tension I was carrying was spreading into the house.
And I didn't want my exhaustion to become the atmosphere my daughter grew up in.
That was when I understood something had to change.
I'm still on the journey
I want to be honest with you.
I'm not the expert who has it all figured out. I'm the woman on the journey, rebuilding my systems, reconnecting with myself, building a business alongside everything else.
I've lived the whole thing. Depression. Anxiety. Periods where everything felt impossible. Being far from family. Managing alone. Feeling stuck in a job that was slowly breaking me.
I'm probably HPE and HPI. Possibly ADHD. My brain moves fast, generates ideas constantly and struggles with the gap between what I can see and what I can execute. Structure helps me function.
I'm frank and blunt, not very British of me. I say what I think. I don't pretend my life is perfect on social media. I don't tell you it was hard while making it look easy.
I've had massive struggles. I've really lived it.
And I'm still figuring it out.
What I believe
We are so much more than what society makes us believe.
No one should put us in a box and expect us to be a sheep. It's OK if you don't want to fit in. It's OK if you don't want to be like everyone else. It's OK if you don't want a 9-5.
Your career - whatever it looks like - is as important as being a mum. As important as anyone else's career. If you're driven, if you want a creative life, if you have dreams that people think are unrealistic, there's no shame in that.
You shouldn't have to shade yourself down to be acceptable. Who you are is already magnificent.
What I share today...
Today, through Mimi Creative, I help women bring order to chaos, in their daily life, their business, and their brain.
If your daily life is chaos...
We work on home systems, routines, mental load.
Simple structures that make everyday life lighter so you have energy left for what matters.
If you've lost yourself somewhere...
We work on reconnecting with who you are. What you want.
Permission to have dreams again.
Becoming a doer, a happy doer.
If you're building something but it's a mess...
We work on brand clarity, making your ideas visible,
creating systems for your creative and professional life.
So your business looks like you and works for you.
Three doors. One journey.
All leading to the same place:
a life that actually supports who you are and who you want to become.
Less decisions. Less friction. Less invisible fatigue.
More space. More clarity. More you.
...
So no, I don’t have a perfect life.
But I know how to take something messy and make it work.
At home. In your head. In your projects.
A few things about me...
I'm Belgian. My attachment to fries is extremely serious.
Summer is still my favourite season. Sun on my skin, sand under my feet, the smell of the ocean, it puts a lot of things back into perspective.
My brain loves systems. Which explains a lot about what I do today.
I love dogs. If it were reasonable, I would probably have a hundred of them.
My hear loves the unexpected. Especially if it involves an apéro.
I think and speak in French and English almost constantly. In my head, the two languages live together… and they clearly refuse to take turns during the week.
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